Exercise

What is equivalent?

Pretend you are working for a company that does all kinds of A/B tests on the user experience of its website. Which of the following situations has an equivalent set up for an A/B test as the one you just did with the Civil Rights Act of 1964?

Instructions

50 XP

Possible answers

You measure the how much time each customer spends on your website before and after an advertising campaign.

You measure the number of people who click on an ad on your company's website before and after changing its color.

You measure how many clicks each person has on your company's website before and after changing the header layout.

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Instructions

Possible answers

Exercise